Rob Frazer, Partner
Although Rob Frazer earned a communications degree from Oglethorpe University, he would never have guessed that he would make his living communicating in the ways he does today. Rob is one of the founding partners of Premier Events and he knows how crucial good communication is in order to create successful events.
Rob, who started as a barback at the Chastain Park Amphitheater during college, is one of the most respected names in the industry. And while trying to please a broad spectrum of people scares most, it doesn't Rob. He recognizes that events can speak to a wide variety of audiences – no matter what the age or demographic. Not only does he have a comprehensive knowledge base from his start years ago in concessions, to sponsorship sales and event logistics, but he also has the ability to foster relationships with vendors and facilities which can play a critical part in a smooth running event.
Rob knew since the first festival he was involved with (Arts Festival of Atlanta) and the first concert he worked (Chastain Park Amphitheater) the exhilaration of meeting the challenges in the events industry. But, it took him working Music Midtown in 1995 to solidify the direction of his career. That's when Premier Events was born and there was no turning back. His light bulb moment however, came a couple years later, when Rob saw Bob Dylan perform at Music Midtown in front of more than 30,000 people. Knowing he had a small part in making that happen, he realized there was nothing he'd rather be doing.
The Premier Events client list is vast - past and current include; concert venues - Chastain Park Amphitheatre, The Tabernacle and the Coca-Cola Roxy Theater; and festivals including the Atlanta Dogwood Festival, the Atlanta Jazz Festival, the Atlanta Pride Festival, Taste of Atlanta, the Inman Park Festival, the City of Decatur events, the Green Concert in the Park with Dave Matthews Band, and the Virginia Highland's Summerfest.
Rob's passion for working events is evident with everyone he encounters. Rob loves the energy and excitement of being a part of something so big, with so many moving parts. Over the years he has faced every possible challenging event situation and it is this experience and his ability to make quick decisions that makes him a successful event producer and asset to his clients.
Awards & Organizations:
- 2003-2004 President of the Georgia Festivals & Events Association
- Board of Directors, Georgia Festivals & Events Association