Partner | Event Operations,
Entertainment and Marketing
Laura Valente has a passion for building great events. From concept to implementation, she has mastered many facets of events including overall event management, marketing, talent buying, sponsorship development and more. An Atlanta native, she has always been deeply fueled by the entertainment industry. As a concert-going teenager, she was fascinated by everything that was going on to make the show happen, beyond the stage, and her curiosity led her to where she is today.
Laura's more than 20-year career has spanned an impressive client roster, working with some of the biggest names in the industry. Her career started early as several college internships at local concert venues solidified her passion for producing concerts and events. Upon graduating from college, she landed a position with Concert/Southern Promotions which was later bought by Clear Channel (now Live Nation). During this time, she played an instrumental role in the re-development of the Roxy Theatre, Cotton Club and Atlanta's Music Midtown Festival.
In 2001, Laura became the Vice President of Mad Booking & Events and headed up the companies Atlanta operations. She managed projects such as the weekly summer concert series events On the Bricks (Atlanta, GA), Dancin' in the District (Nashville, TN), Memphis in May (Memphis), DC Sessions (Washington, DC) which featured artists such as Kanye West, John Mayer, Jason Mraz, Avril Lavigne and The Black Eyed Peas. The company also produced a number of corporate events and tours such as the Virgin College MegaTour and Volvo All Access Tour.
In 2006, she founded her own events management company, Pure Entertainment, Inc. which offered event consulting services for festivals such as Taste of Atlanta, Atlanta Dogwood Festival and more.
In 2009, Laura decided to merge Pure Entertainment with Premier Events, a company she'd worked alongside for years on many events. Premier Events had a strong reputation for successfully managing event concessions and with the additional of Laura to the team, the company expand their services to include event management, marketing and talent buying thereby offering their clients a one-stop event consulting solution.
Laura believes that events are all about being creative enough to develop an idea and then juggling the millions of details to execute those concepts. She is skilled at thinking strategically to ensure that all the elements of an event fit seamlessly together as well as motivating and effectively communicating with a team to make it happen.