Rob Frazer

Partner | Business Development & Concessions Operations

Although Rob Frazer earned a communications degree from Oglethorpe University, he would never have guessed that post-graduation, he would actually make his living communicating in the ways he does today. Rob is one of the founding partners of Premier Events and he knows how crucial good communication is in order to create successful events.

Rob started as a barback at Chastain Park Amphitheater during college and today has grown into one of the most respected names in the industry. While trying to please a broad spectrum of people scares most, it doesn't Rob. He recognizes that events can speak to a wide variety of audiences – no matter what the demographic or type of event. Not only does he have a comprehensive knowledge of concessions, sponsorship and event logistics, but he also has the ability to foster relationships with vendors and facilities which can play a critical part in a smooth running event.

Rob experienced the exhilaration of meeting the challenges in the events industry during his first projects The Arts Festival of Atlanta and the first concert he worked at Chastain Park Amphitheater. But, it took him working Music Midtown in 1995 to solidify the direction of his career. That's when Premier Events was born and there was no turning back. His light bulb moment however, came a couple years later, when Rob saw Bob Dylan perform at Music Midtown. Knowing he had a small part in making that happen, he realized there was nothing he'd rather be doing.

The Premier Events impressive client list is diverse - past and current clients include; concert venues - Chastain Park Amphitheatre, The Tabernacle and the Coca-Cola Roxy Theater; and festivals including Music Midtown Festival, the Atlanta Dogwood Festival, the Atlanta Jazz Festival, the Atlanta Pride Festival, Taste of Atlanta, the Inman Park Festival, the City of Decatur events, the Green Concert in Piedmont Park 2008 – 2010 (Dave Matthews Band, Paul McCartney and the Eagles), and Virginia Highland's Summerfest.

Rob's passion for working events is evident with everyone he encounters. Rob loves the energy and excitement of being a part of something so big, with so many moving parts. Over the years he has faced every possible challenging event situation. It is this experience and his ability to make quick decisions that makes him a successful event producer and asset to his clients.

Awards & Organizations