2018 Music Midtown Festival

Piedmont Park, Atlanta, Georgia

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Music Midtown 2018
Food Vendor Information

Music Midtown is Atlanta’s premier music festival. Produced by Live Nation and held at Piedmont Park, Music Midtown 2018 has expanded to 2 full days of music and entertainment across 4 stages.


DATE: September 15 – 16, 2018

Vending times:
Saturday: Noon – 10:00 PM
Sunday: Noon – 10:00 PM

LOCATION: The Meadow @ Piedmont Park
Midtown – Atlanta


PRODUCED BY: Live Nation

Food Vendor Coordinator CONTACT: Premier Events
1428 MacArthur Blvd
Atlanta, GA 30318

e mail: Rob@premiereventslive.com

*Festival details are subject to change. Music Midtown is a RAIN OR SHINE event.


All Food Vendors of Music Midtown 2018 must adhere to the following rules and regulations. Premier Events (PE) has the full power to interpret and enforce these rules, conditions and regulations, and the power to make reasonable amendments thereto and to make such further reasonable rules and regulations necessary for the proper conduct of a safe, clean, well-regulated, and attractive Event.

More than 80,000 patrons are anticipated to attend the 2018 event but the event cannot guarantee or warrant this attendance.

Vending Fees: (additional Health Dept fees or other fees may be required- prices subject to change)

10 x 10 - $2,000 Applied toward a commission of 33% of Gross Sales
10 x 20- $4,000 Applied toward a commission of 33% of Gross Sales
10 x 30- $6,000 Applied toward a commission of 33% of Gross Sales

Push Cart- $500 Applied toward a commission of 25% of Gross Sales

Single Item Vendor (ice cream)- $2,000 Applied toward a commission of 25% of Gross Sales

Food Truck- $2,000 Applied toward a commission of 28% of Gross Sales

All vendors will be required to use the festival provided POS system which will accept Cash, credit cards, and RFID chips from wristbands (pre-loaded money). All transactions including cash will need to be entered through the POS system.

Your application does not commit you to the event. Once approved and fees are posted, you will have an opportunity to accept the space. There is no penalty for applying early.

Food Vendors are expected to furnish their own tables, chairs and all décor and supplies. Tents will be provided for non-food truck vendors. Food Vendors must furnish total fees due, menu and prices to reserve their participation in the 2018 event. PE reserves the right to refuse exhibit space if the Food Vendors product or service or the booth area is not consistent with the character of the event.

Vendors will be open to the general public on Saturday from Noon – 10 PM and Sunday from noon – 10 PM. Food Vendors must be set up and remain open during all vending hours.

All vendor booths must be designed, constructed and operated in good taste with the best interest of the Event and public safety. PE reserves the right to prohibit or restrict exhibits that because of noise, method of operation, materials or any other reason become objectionable. In the event that restriction occurs, PE will not refund the Food Vendor fees or other expenses. Carnival tactics, the use of public address systems or other similar activities by the Food Vendor shall not be allowed. The event does not guarantee exclusivity of products sold. Food Vendors may not sublease any part of their space or participate in any third-party advertising or third party promotions or display third party signage at their booths.

Food Vendors must put down non-porous flooring to cover booth area. We recommend plastic tarp covered with roofing paper. Grease spills will be the responsibility of the Food Vendor to clean and may also result in loss of cleaning deposit. The event will provide receptacles for grease and gray water. Nothing can be poured onto the grass or down storm drains including grease or gray water. Any violation of this could result in immediate expulsion from the festival, loss of clean up deposit, and possible fines from the City of Atlanta. Food Vendors must furnish in-tent trash cans and must bag all trash and breakdown boxes for pickup by the festival employees.

Decorations may not be nailed, taped, tacked or otherwise fastened to park infrastructure, trees, or fixtures. The use or distribution of any of the following items is prohibited: adhesive backed decals, stickers, helium balloons, glitter, confetti. Motorized vehicles of any type (forklifts, gas or electric carts, bicycles, scooters or similar equipment) may not be used inside the event venue.

Distribution of flyers, brochures or any advertising marketing materials must be confined to the vendor booth space. Promotional materials or signage may not be affixed to any structure inside or outside of the event venue.

Food Vendors will conduct sales of products or goods direct with the event consumers. Food Vendors must furnish their own cash bank. Food Vendors are not allowed to sell any sodas or water. Taxes are the responsibility of each Food Vendor individually.

If Exhibitor notifies PE in writing of their intent to cancel through September 7, Exhibitor shall be entitled to receive a 50% refund of their Exhibitor fee. If PE receives notice after September 1st, 2018, no refund will be issued.

(2) standard 20 amp, 110v outlets will be made available to each food vendor as part of the Food Vendor Fee. Additional power needs will be charged on the following schedule: Extra 110 V or 220 V Power- $200. Electrical hardwire- $300 per location.
PE will make Food Vendor location assignments approximately two (2) weeks prior to the event. Space assignment priority will be given based upon date of receipt of completed contract and payment as well as type food being offered. If you have a special request for your booth location, please list it on this form and we will make best efforts to accommodate your request. PE reserves the right to make modifications to the layout of the exhibit area if circumstances warrant, at its sole discretion. Food Vendor area must be confined to the space contracted and provided. Food Vendor space must not obstruct other exhibits or walk paths. Food Vendors will not be allowed to place anything in the backspace area directly on grass or area that will effect root compaction. Plan accordingly- space will be tight!! This will be enforced by the park conservancy.

Food Vendor load in and set up will take place Thursday between 10 am and 4 pm. Load out will take place Sunday after 11pm. Vendors will receive information regarding load in and set up 2 weeks prior to the festival. Vendors that fail to abide by load in schedule and deadline may risk forfeiture of event space. In the event of late shows, event will not be obligated to refund event space fee.

Exhibitors must wear their badges furnished by PE during load in, load out and all exhibit hours. Number of badges allowed are as follows:
Cart – 2 worker badges/day
10X10 space – 6 work badges/day
10X20 space – 12 work badges/day

You must send a list of everyone receiving a worker badge no later than 2 weeks prior to the event. Additional work passes can be purchased. Details to come.

The Food Vendor assumes entire responsibility and hereby agrees to protect, indemnify, defend and save PE against any and all claims, losses and damages to persons or property and attorney’s fees arising out of or caused by Food Vendor’s installation, removal, maintenance, occupancy or use of exhibit space. In addition, the Exhibitor acknowledges that PE and Music Midtown do not maintain insurance coverage covering Food Vendor’s property and it is sole responsibility of the Food Vendor to obtain such insurance, including, if desired business interruption and property damage covering losses by the Food Vendor. Responsibility of the security of a Food Vendor’s area, products and property rests solely with the Food Vendor.

Music Midtown is a rain or shine event. The Food Vendor agrees that in the event of acts of God, storms, floods, high winds, gales or hurricanes that neither PE nor any of its employees or agents shall not be responsible for loss, damage, third party damages, claims or loss to property, persons or vessels. It is the Event Management’s sole and absolute discretion to order an evacuation of the Event, or to take necessary steps to protect public health and property in the event of an act of God, hurricane, or the issuance of a severe weather warning for Atlanta or its environs by the National Weather Service.

PE shall have no liability whatsoever for damage, of any nature, to any person, matter, or thing resulting from storm wind or water, or other acts of God, or imminent threat thereof, nor from fire, strikes or lockouts.

All food vendors are required to provide Premier Events proof of insurance for $1,000,000.00 Liability coverage (and needs to cover days of the event). You will be required to name The City of Atlanta, Live Nation Worldwide, Inc., Premier Events, LLC, and Phoenix Concessions, LLC as additional insured. 1825 MacArthur Blvd. NW, Atlanta, GA 30318

For more information about the 2018 Music Midtown Food Courts, please contact Premier Events, Rob Frazer PH: 404-580-1406, FAX: 404-720-0800
E mail: Rob@premiereventslive.com

Music Midtown will supply a banner to be place on each of your 10’ Canopy sections that will have the Music Midtown Logo along with a description of what you are selling or your brand name. For 10 x 10 locations you will have one, 10 x 20 will have two, etc. Each banner selection will need to be approved by the festival committee. The more simple the description the better in order for the banner to be seen from a distance. Example: Banner 1: Sausages, Banner 2: Roasted Corn, Cupcakes. If you have questions about this, contact Rob Frazer at Rob@premiereventslive.com.